Microsoft Allows Third-Party Retailers to Sell Surface with Windows RT

From DailyTech: It turns out that you can't sell a product that doesn't have broad availability (who would've thought?), so Microsoft is putting the Surface with Windows RT on the shelves of third-party retailers this week.

Up until this point, Surface with Windows RT was only available in Windows Stores and kiosks. The problem with that is the number of Windows Stores and kiosks available -- a total of 65 in the U.S.

This posed a problem for Microsoft, as potential buyers may have to go out of their way to find a Surface RT rather than visit the local Best Buy, for example.

Microsoft is now looking to fix that issue and try to meet customer demand with wider availability of its first own-brand computer.

"The public reaction to Surface has been exciting to see," said Panos Panay, general manager of Microsoft's Surface project. "We've increased production and are expanding the ways in which customers can interact with, experience and purchase Surface."

Microsoft didn't announce any specific retailers that will carry the device, but Staples said it will stock the Surface with Windows RT starting today.

Surface with Windows RT will also make its way to Australia in mid-December as well as other countries in the following months.

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