EA exec: We'll be 100 percent digital eventually

From CNET News.com: Electronic Arts is considered a major publisher in the gaming industry. But soon, it might be a major digital publisher in the gaming industry.

Speaking to GamesIndustry.biz in an interview published yesterday, EA Labels President Frank Gibeau said that his company will transition its operation entirely to digital in the not-so-distant future.

"For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future -- much like your question about streaming and cloud -- we're going to be a 100 percent digital company, period," Gibeau told the gaming publication. "It's going to be there someday. It's inevitable."

EA has increasingly warmed to the idea of digital distribution. The company has a game-download service called Origin, and last year acquired PopCap Games to double down on digital. EA still offers its titles in game stores, like GameStop, of course, but it has said for quite a while now that it believes the future is in digital.

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