Intel Launches Ivy Bridge, Hypes Low TDP to Counter Poor Graphics

From DailyTech: Today Intel Corp. (INTC) is reportedly launching (according to reports by Electronista and BBC News) its third-generation of Core i-Series processors, code-named Ivy Bridge. The launch comes just over a year and four months after the introduction of Sandy Bridge, which was launched at the 2011 Consumer Electronics Show.

Ivy Bridge brings a new integrated graphics processor (IGP), a 22 nm die-shrink, new power-saving 3D FinFET transistors, and long-overdue native USB 3.0 support.

The arrival of Ivy Bridge is a bit of a pleasant surprise. While it was reportedly complete and ready in January, low demand from OEMs reportedly pushed the launch date backwards. Rumor had it that the launch would be pushed all the way to June, but here we are with 13 Ivy Bridge chips reportedly ready to ship.

There's been no official press releases from Intel, thus far, and prices/models have not gone live on Amazon.com, Inc. (AMZN) or Newegg.com. It is not immediately clear when these parts will be available.

Intel's PC business chief, Kirk Skaugen, told the BBC, "The momentum around the system design is pretty astonishing. There are more than 300 mobile products in development and more than 270 different desktops, many of which are all-in-one designs. This is the world's first 22 nanometre product and we'll be delivering about 20% more processor performance using 20% less average power."

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