From Recode: Snap is opening up its augmented reality platform to everyone on Thursday. That means anyone with some graphic design and Photoshop skills can now create AR features for Snapchat’s camera.
It could be something as basic as a photo frame that users can add around their photos, or something as complicated as a hotdog that’s break dancing on your kitchen table. (Remember the dancing hotdog?)
Face lenses, the popular face-distorting feature that turns people into a taco or a zombie, are still just reserved for advertisers, though you may see more of those as well. That’s because Snap is lowering the cost of promoted face lenses. Snap used to require that advertisers spend a minimum of $300,000 over a 12-month period to promote a face lens. That minimum purchase price is now gone, which means advertisers with smaller budgets can buy AR ads inside Snapchat too, an attempt to entice more advertisers to spend with the company.
The hope with all of this AR software is that developers will start building features for Snapchat’s camera and give users more incentive to open the Snapchat app and take photos or videos.
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